Even if you are a motivational speaker, you want to leave your audience with a message within your story, so you are teaching something, directly or indirectly.
There are certain tricks to teaching that can help you engage everyone in the audience, so that everyone gets it.
I remember in my earlier years of working in Corporate Health and giving workshops on health, injury prevention, stress and time management – I didn’t have the skills to engage the whole room. The people that were already interested in making changes were listening, but the people that I needed the message the most, were the ones not engaged.
I was sharing the right message and telling them how important it was to change for their own good health, but HOW I was sharing the message was not grabbing their attention.
And when you are speaking, you want to grab and hold the attention of ALL of your audience. You never know who’s live you might change for the better.
At least by grabbing their attention, they then have choices to say yes or no. When they don’t hear you, their only choice is no.
As well as creating a connection with your audience and speaking to their ‘why’, give some thought to how you deliver your talk and pay attention to these 3 reasons why your audience might switch off.
1. Not enough or too much details – some people love details, and others don’t. Easy to adapt when you are speaking to one person, but when speaking to a group, you need to be aware of a balance. Include a combination of big picture concepts as well as some details to satisfy both.
If you are selling a program, you might leave the details for the paid customer, but be wary of avoiding all details. Give people a taste of details to demonstrate the value of your services. I hear some speakers being so vague and big picture when they have promised valuable content, that it turns me off buying their program.
2. Speaking too fast or too slow – too much of one speed becomes monotonous, and will also lose the part of the audience that needs the opposite. People perceive and process information differently, and some people take a bit longer than others. There is nothing stupid about it, just a different sense for hearing. Be aware of your natural rhythm for speaking and see how you can mix it up.
3. Not using all the senses – you can help your message get fully understood by using all the senses, and not just using your words and voice. Use visuals with flipcharts or powerpoint or props. Incorporate feeling into the message and see how you might get your audience to think about what you are saying.
If you’re audience is not quite getting your message or your concepts, then pay attention to these to see how you can share you message a little differently. A small difference can have a big impact on your presentation.