Mind your Language

When you are speaking to a group it helps to speak the same language, and I’m not talking about English or French. Last week I talked about some specifics of how you communicate, and this week I’m talking about your audience.  What language do they speak? Almost every industry has their own lingo or vernacular – words specific to their industry. A big mistake would be to use the language of your industry when speaking to people from another industry.  Better to become familiar with theirs so you can blend in, and demonstrate that you have done your homework. This