The Myth that Self-Promotion is Bad

“I can’t tell people about myself and what I do; that would be self-promoting!” I hear this a lot – both from clients and others.  Sometimes it comes out loud and clear and other times it is a more subtle thought pattern, hiding behind the scenes. Either way, a thought like this totally blocks your ability to promote or market yourself, and the problem here is thinking that self-promotion is bad. The MYTH is that All Self-Promotion is Self-Serving………….FALSE Yes, self-promotion CAN be self-serving and sadly, you do see people with this approach in marketing.  They are promoting themselves with